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- CINCO began almost 20 years ago at a time when the growing U.S. Hispanic population was a budding phenomenon. It was a time when initiatives targeting this group were centered more on marketing for the sake of being politically correct, versus fulfilling consumers' needs.
As Hispanic growth continued and its influence on mainstream U.S. culture expanded, the concept of Hispanic marketing evolved in an attempt to capture a share of consumer' expenditures. However, most companies failed to recognize the sustainable revenue generating opportunities that the Hispanic segment really presented.
Our experience with this segment taught us that uncovering long-term business opportunities and launching programs that truly benefit consumers, are what drive us.
Today, we exist on the basis of this premise.
We seek new opportunities where others may not be looking and establish new frontiers upon which new business platforms are built. We search for and uncover emerging consumer groups and create value by delivering solutions against their special needs.
We believe in it.
CINCO has the vision to get it right.
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